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Post by storygordon on Apr 10, 2024 0:07:28 GMT
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Post by momandapplepie on Apr 10, 2024 15:02:17 GMT
Sadly, I am not surprised by this either..... NCAA Women Beat Men in Finals’ Ratings for First Time—but Got 99% Less TV Money [The NCAA women’s basketball tournament final Sunday drew more viewers than the men’s final for the first time in history, fueled in part by Iowa standout Caitlin Clark’s rise to superstardom and marking a stunning moment for the sport. But that won’t be reflected in the money each side earned for TV rights: $6.5 million for the women’s tournament and $873 million for the men’s. The wide discrepancy raises the question of whether college athletics officials have failed to capitalize on a surge in popularity in the women’s game. A new deal that goes into effect next season will allocate some $65 million a year for the women’s game, a substantial jump but still a fraction of the men’s haul.] www.msn.com/en-us/sports/nba/the-women-s-college-basketball-tournament-outshone-the-men-s-but-it-got-99-less-tv-money/ar-BB1llARV |
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